Wilder Future

Join our campaign for a #WilderFuture

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It’s not too late to bring wildlife back

Join the Wilder Future campaign and help write a better future for wildlife. 

Sadly, since the story of Badger, Ratty, and friends was written in 1908, the UK has become one of the most nature-depleted nations in the world. Our fantastic new animated trailer of The Wind in the Willows brings alive the characters from Kenneth Grahame's children's classic once more - and the threats they would face in the 21st century.

In a #WilderFuture, wildlife is safer, healthier and happier, recuperating from the damage caused by threats like these. There’s lots of ways  we can help wildlife recover together...

Get involved

Badger, Ratty, Mole and Toad

Watch our favourite characters begin their search for a Wilder Future:

Since Kenneth Grahame wrote The Wind in the Willows, just over a hundred years ago, too many of the UK’s wild places have been lost forever - and the animals that depend on them.

For example:

  • 97% of lowland meadows and the wildflowers, insects, mammals and birds that they supported have disappeared;
  • 80% of purple heathlands have vanished, - along with their blaeberries, sand lizards and nightjars.

The water vole, as depicted in Kenneth Grahame's 'Ratty', is the UK’s most rapidly declining mammal, lost from 94% of places where they were once prevalent, and their situation is worsening. Even Mister Toad is finding that times are very tough: nearly 70% of toads have vanished since the 1980s alone. 

Help us make the next chapter for wildlife a safer, healthier and happier one, where nature is in recovery, not in danger.

A bit more about the Wilder Future Campaign

Our fantastic new animated The Wind in the Willows trailer aims to inspire more and more people to get involved in creating a #WilderFuture. 

Nature needs new laws that will not only protect but will also help to restore green spaces and wild places. 

Nature Recovery Networks will protect existing wildlife sites and map out where wildlife ought to be, joining up important places for wildlife, while ensuring more people can to live closer to nature.

We want a Nature Recovery Network enshrined in law to:

  • Set targets for environmental improvement and nature’s recovery;
  • Make sure we map where wild places and wildlife are, and where they should be;
  • Require plans to be produced to integrate national and local regulation, spending, investment and action.

Nature Recovery Network maps must be required by law and the campaign is calling for:

  • The Westminster Government to put this in its upcoming Environment Bill;  
  • The Welsh Government to do this through a Sustainable Land Management Bill; and
  • An ecological network across Scotland, set in law.