Wilder Future

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It’s not too late to bring wildlife back

Join the Wilder Future campaign and help write a better future for wildlife. 

Since the story of Badger, Ratty, and friends was written in 1908, the UK has become one of the most nature-depleted nations in the world. The newly released State of Nature 2019 report shows that one in seven UK species are at risk of extinction today. 

We’ve imagined what The Wind in the Willows would look like in 2019 in our animated The Wind in the Willows trailer, and it’s not a happy story. But this doesn't have to have an unhappy ending.

We are calling for a Nature Recovery Network to be set in law, where wildlife and wild places are not only protected they're also restored and connected.

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Take action for insects!

A new report shows the devastating decline in insect populations and the long-term effects this will have on wildlife and people. But they can recover, if we just give them a chance. Take the pledge to stop killing insects by reducing harmful pesticides at home and at work, and start to create healthy homes for our precious bugs and bees.

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David Attenborough explains a Nature Recovery Network

Since Kenneth Grahame wrote The Wind in the Willows, just over a hundred years ago, too many of the UK’s wild places have been lost forever - and the animals that depend on them. The water vole, as depicted in Kenneth Grahame's 'Ratty', is the UK’s most rapidly declining mammal, lost from 94% of places where they were once prevalent, and their situation is worsening. Even Mister Toad is finding that times are very tough: nearly 70% of toads have vanished since the 1980s alone. 

Help us make the next chapter for wildlife a safer, healthier and happier one, where nature is in recovery, not in danger.

A bit more about the Wilder Future Campaign

Our fantastic new animated The Wind in the Willows trailer aims to inspire more and more people to get involved in creating a #WilderFuture. 

Nature needs new laws that will not only protect but will also help to restore green spaces and wild places. 

Nature Recovery Networks will protect existing wildlife sites and map out where wildlife ought to be, joining up important places for wildlife, while ensuring more people can to live closer to nature.

We want a Nature Recovery Network enshrined in law to:

  • Set targets for environmental improvement and nature’s recovery;
  • Make sure we map where wild places and wildlife are, and where they should be;
  • Require plans to be produced to integrate national and local regulation, spending, investment and action.

Badger, Ratty, Mole and Toad

Watch our favourite characters begin their search for a Wilder Future:

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Tom Marshall