Vision and mission

About us

Our vision and mission

Our mission and vision

Our vision is of people close to nature, with land and seas rich in wildlife.  

Our mission is to bring about living landscapes, living seas and a society where nature matters. 

In 25 years

Wildlife, wild places and natural habitats will be abundant and thriving.  They will be a significant, commonplace and everyday part of the countryside, our towns and cities, our coasts and seas.  Our landscape will be full of flowers and alive with birdsong.  Wherever you are, you will be able to see and hear wildlife near by, and know that even the most rare, threatened and endangered species have populations that are stable, resilient and recovering. 

Out at sea, communities of slow-growing species such as sponges, sea-fans and sea-pens will be re-establishing themselves across much of the seabed;  whales, dolphins and porpoises will be abundant and commercial fish stocks will have recovered. The UK will be recognised as somewhere where people live long, healthy, active and fulfilling lives. Among other things, this will be driven by the quality of its natural environment on a global scale and society’s recognition of the contribution it makes to the quality of life, health and prosperity of people living here. 

Malling Down

Living Landscapes

Evidence shows that we are continuing to lose wildlife and the places where wildlife lives at an alarming rate. A landscape-scale approach to conservation  where wildlife habitats are bigger, better managed and more joined-up - lies at the heart of The Wildlife Trusts efforts to address this. We call this Living Landscapes.

Living Landscapes stands for working over bigger areas of land (not just the nature reserves we own), and usually in partnership with others, to find and make space for nature. Our nature reserves have become small oases of wildlife-rich land in an often inhospitable landscape for many species, and Living Landscapes aims to connect up these spaces. Often there is a focus on restoring wildlife habitats; examples include working with landowners to restore peat bogs in the uplands, or working in river catchments to 'naturalise' riverside habitats. 

Many Wildlife Trusts are running projects involving landowners, farmers, councils, businesses, individuals and communities working together to make more space for nature, and enable more people to enjoy them. 

More on Living Landscapes

Living Seas

Around half of all our wildlife lives in the sea, but decades of over-exploitation have left our seas damaged and degraded; however, it's not too late to save them. Our vision is for Living Seas, where wildlife thrives and species driven to the brink become common once more. 

Our report, The Way Back to Living Seas, outlines a new approach to the way we manage our seas that will create a UK surrounded by inspiring, life-filled and sustainable Living Seas. This means thriving fish stocks and healthy marine habitats on the seabed, creating a marine ecosystem that will benefit wildlife and people for generations. 

In the next five years we have an unprecedented opportunity to improve our seas, by changing how we fish, extract resources and manage development at sea, and by ensuring our seas are protected by a network of Marine Protected Areas. Achieving Living Seas will benefit not only our marine wildlife, but the prosperity and wellbeing of the UK as a whole.

We believe that each and every one of us, no matter where we live, can help bring our seas back to life. Every year, Wildlife Trusts all around the UK run events to give more people the chance to experience and enjoy our marine wildlife, inspiring people to love and care for our seas in the decades to come.

More on Living Seas

A society where nature matters

We inspire and empower people to take action in their lives to help wildlife. We believe that everyone deserves to live in a healthy, wildlife-rich natural world, and that everyone should have the opportunity to experience the joy of wildlife in their daily lives. We're working hard to make these beliefs a reality.