Jordans Cereals

Jordans Cereals

Graham Birch, a Jordans grower, ©Matthew Roberts

We work with more than 40 Jordans farmers to make space for wildlife on their farms

Our partnership with Jordans Cereals helps the farmers who grow oats for Jordans to farm in harmony with nature.

Farmland covers more 70% of the UK’s land area. Farmers are key to helping our wildlife to recover from past losses. There are more than 40 farms which grow oats for Jordans, and together they look after 15,000 ha of countryside. Every Jordans farmer works with experts from their local Wildlife Trust to support wildlife on at least 10% of land on each farm.

This land is managed to provide food for farmland birds, pollen and nectar for bees, butterflies and pollinating insects. Features like ponds and hedgerows create wildlife corridors enabling wildlife to thrive and to move through the landscape. Overall, a third of the land area of the farms - nearly 4,600ha - is managed for wildlife. This industry-leading standard for land management, has been developed in partnership between The Wildlife Trusts and Jordans. The Jordans Farm Partnership is a partnership between Jordans, The Wildlife Trusts, the Princes Countryside Fund and LEAF (Linking Environment and Farming).

Look out for The Wildlife Trusts logo on packs of Jordans cereals.

 Read more on the Jordans website

Jordans Farm Partnership - Annual Impact Report 2017-18

Take a look at our impact report to see how Wildlife Trust advisors are supporting the farmers who grow oats for Jordans'  to do great things on their farms for wildlife.

Read the report