£10m milestone reached in appeal to raise £30m to purchase the historic Rothbury Estate

£10m milestone reached in appeal to raise £30m to purchase the historic Rothbury Estate

A cairn at Rothbury Estate © John Millard

Thousands of supporters take the appeal to new level on the last day of 2025!

Thousands of supporters and well-wishers have tipped the appeal to buy the historic Rothbury Estate in Northumberland over the £10m mark on the last day of 2025. It represents an important and exciting milestone for the £30m fundraiser.

Donations have been building steadily throughout 2025 alongside thousands of supportive messages from the public – and in the weeks since Sir David Attenborough lent his support to The Wildlife Trusts’ purchase of the Rothbury Estate, support has soared with well over £1m extra donations added. 

With less than 12 months to go to raise the £30m total, the countdown is on. As 2026 begins, The Wildlife Trusts, in partnership with Northumberland Wildlife Trust, are looking forward to seeing what new and innovative ways supporters will find to fundraise in the New Year. To date, a number of fun, fundraising activities have taken place, many in the local community of Rothbury, including family crafting days and Rothbury WI fundraising events.

Start 2026 by standing with Sir David Attenborough for the Rothbury Estate

£

Mike Pratt, chief executive of The Northumberland Wildlife Trusts, says:

“We’re thrilled to be passing the £10m mark and thank absolutely everyone who has contributed so far. It’s wonderful to be at the heart of so much local support and also to know that there are so many champions for our vision all over the world. It’s lovely to take this moment to reflect on the last year and celebrate this milestone, our focus is now on keeping up the fundraising drive and energy as we look towards the £20m mark in the appeal. This is a once in a generation opportunity, we are working hard with the local community to grasp it.”

Liz Bonnin, President of The Wildlife Trusts, says:

“This is a really exciting and significant milestone in our journey to protect the wild and beautiful Rothbury Estate for generations to come. It shows just how much it has captured the hearts of people, and how many of us care about its future. Let’s keep the momentum going! We now have a little under a year to reach the £30m target, and I know that together, we can succeed.”

At 9,500 acres, the Rothbury Estate is the size of Athens – or central London – and was the largest area of land to be put on sale in England for 30 years. It offers huge scope for restoring nature at scale, to benefit both wildlife and people.

The aim is to protect and revitalise habitats for wildlife such as curlew, pine marten, beaver and golden eagle – this will have real significance for a greater area beyond its boundaries because the estate lies at the heart of a 40-mile nature corridor, stretching from the north-east coast of England to the central Scottish border.

Editor's notes

Fundraising for the Rothbury AppealTo date, The Wildlife Trusts have received major donor gifts of £5million, £1million and several individual donations of £100,000+ towards the £30m total, as well as thousands of other donations. See Rothbury Estate for Nature and the Nation.

About the Rothbury Estate

The Rothbury Estate in Northumberland has 9,486 acres which encompass woodland, moorland and important wildlife habitats including Sites of Special Scientific Interest. The Simonside Hills on the western side of the estate have an important place in the hearts of Northumbrians. By acquiring The Rothbury Estate, The Wildlife Trusts and Northumberland Wildlife Trust aim to enhance the rich natural heritage of the estate for future generations, create a sustainable future for local farmers and avoid the land being broken up into multiple ownerships, which would make access for the public more difficult. 

The Estate’s dramatic uplands are already home to curlew, mountain bumblebee, lapwing and other waders, whilst its woodlands provide a refuge for endangered red squirrels. Cuckoo and merlin – the UK’s smallest falcon – are also found here. In spring, the Simonside hills are alive with the sound of skylarks singing high in the air as they mark out their territories and try to attract a mate. In summer, flowers such as harebell, wild thyme, devil's-bit scabious, maiden pink, rockrose and mountain pansy bring colour to the grasslands. Salmon and critically endangered eels swim in the Estate’s rivers and its riverside woodlands support rare summer breeding birds such as wood warbler, redstart and pied flycatcher.

But this rich tapestry of wildlife could be richer still, with the return of more species and in much greater numbers in the next decade. Longer-term and building on these foundations, we could also see secretive pine marten moving softly through the forests, beaver on the waterways and ancient breeds of cattle grazing in woodland glades.

The Wildlife Trusts

The Wildlife Trusts are making the world wilder and helping to ensure that nature is part of everyone’s lives. We are a grassroots movement of 46 charities with more than 910,000 members and 39,000 volunteers. No matter where you are in Britain, there is a Wildlife Trust inspiring people and saving, protecting and standing up for the natural world. With the support of our members, we care for and restore over 2,600 special places for nature on land and run marine conservation projects and collect vital data on the state of our seas. Every Wildlife Trust works within its local community to inspire people to create a wilder future – from advising thousands of landowners on how to manage their land to benefit wildlife, to connecting hundreds of thousands of school children with nature every year. www.wildlifetrusts.org

Northumberland Wildlife Trust

Northumberland Wildlife Trust is the largest environmental charity in the region working to safeguard native wildlife. One of 46 Wildlife Trusts across the UK, Northumberland Wildlife Trust has campaigned for nature conservation for over 53 years. It aims to inform, educate and involve people of all ages and backgrounds in protecting their environment in favour of wildlife and conservation. Supported by over 9,000 individual and 40 corporate members in the region, Northumberland Wildlife Trust manages and protects critical species and habitats at nature reserves throughout Newcastle, North Tyneside and Northumberland. www.nwt.org.uk