Gaming for Wildlife

A mouse and two gaming controllers on a yellow background

Vladimir Sukhachev

Your fundraising

Game. Save. Repeat for wildlife.

Turn your play into purpose

Whether you’re streaming, hosting a gaming tournament with friends or taking on a play‑challenge for sponsorship, you can help protect wildlife and wild places while doing something you love.

Every penny you raise supports wildlife in the UK, restoring habitats, protecting species and bringing people closer to nature.

woman streamer live streaming gaming online

Getting started

#fundraising-ideas

Game. Save. Repeat for wildlife IRL

Streaming solo or playing with friends? Follow these simple tips and tricks to help you raise more while playing the games you love.

Line drawings of common gaming controllers on a purple background

Graphics by Anna Sviridenko

💡Fundraising ideas

Choose something that fits how you like to play

Stream marathons

Donation challenges

Tournaments

Milestone goals

👾 Tip: Simple ideas often work best, enthusiasm matters more than production value

Outlines of gaming controllers on a green background

Graphics by Anna Sviridenko

📣 Promotion tips

A little planning helps more people support you

Share your fundraiser link early

Tell people why you’re playing for nature

Post reminders in your Discord, socials or stream schedule

Pin your donation link in chat so it’s always visible

🕹️Tip: Start sharing earlier than you think - reminders help more people show up and donate

Outlines of gaming controllers on a teal background

Anna Sviridenko

🎯 Boost your fundraising

Small actions can make a big difference

Set a clear fundraising goal

Thank donors on your stream

Celebrate milestones live

Share your fundraising total afterwards

🎮Tip: Showing your progress encourages people to give - update your fundraising total as you go.

#checklist

Your streaming set-up checklist

Get your stream charity-ready with a simple checklist and helpful tools. Whether you’re new to streaming or already live, this section helps you integrate fundraising smoothly.

Checklist:

✔ Donation link added to stream panels

✔ Fundraising progress bar visible

✔ Chat commands or pinned link set up

✔ Charity platform connected

Platform Guides

Twitch

Twitch viewers are used to donating live, make it fast and visible.

Best practice

Add your donation link to your About panels
Use a fundraising progress bar overlay on screen
Set up chat commands like !donate and !charity
Pin your donation link during busy moments

Top tip: call out milestones on stream, progress bars and live shout-outs encourage more giving.

Twitch's charity tools for creators

Tiltify

Tiltify makes charity fundraising seamless, your job is to make it visible and motivating.

Best practice

Connect your Tiltify campaign directly to your streaming platform
Display the live Tiltify donation widget or overlay on screen
Set clear fundraising goals and milestones within Tiltify
Enable alerts so donations show live during your stream
Add your Tiltify link to stream panels, descriptions and chat commands

Top tip: use Tiltify milestones creatively, unlock challenges, in-game actions or fun forfeits as donation targets are reached.

Getting started with Tiltify as a fundraiser

YouTube Live

Clarity and repetition help viewers take action.

Best practice

Add your donation link to the video description
Pin the donation link in live chat
Include a fundraising goal or overlay if possible
Mention the link regularly during the stream

Top tip: drop the link again when new viewers join, YouTube audiences often arrive mid-stream.

Get started on YouTube

Nature Hero

Arran's Level Up for Wildlife

For me, nature is the best thing about video games! I love exploring wild spaces in the real world, and I love exploring them virtually too. I grew up in Middle Earth, Skyrim, Kanto and the Hyrule Kingdom … I’ve bumped into slumbering bears, been bitten by giant fish, befriended birds and trees and discovered secrets of flowers and fungi. Video games can teach us so much about nature and it can allow us to experience it from different perspectives that we never could otherwise.

#graphics

Graphics and badges

Download your Wildlife Trusts graphics, badges and overlays to personalise your stream or event page. Use them to show what you’re fundraising for and help spark conversations with your audience.