Jordans Farm Partnership

Jordans Cereals

copyright Matthew Roberts

We work with more than 30 Jordans farmers to make space for wildlife on their farms

Our partnership with Jordans Cereals helps the farmers who grow oats for Jordans to farm in harmony with nature.

Farmland covers more 70% of the UK’s land area. Farmers are key to helping our wildlife to recover from past losses. There are more than 30 farms which grow oats for Jordans, and together they farm more than 15,000 ha of countryside. Every Jordans farmer works with experts from their local Wildlife Trust to support wildlife on at least 10% of land on each farm.

This land is managed to provide food for farmland birds, pollen and nectar for bees, butterflies and pollinating insects. Features like ponds and hedgerows create wildlife corridors enabling wildlife to thrive and to move through the landscape. Overall, a third of the land area of the farms - nearly 4,600ha - is managed for wildlife. This industry-leading standard for land management, has been developed in partnership between The Wildlife Trusts and Jordans. The Jordans Farm Partnership is a partnership between Jordans, The Wildlife Trusts, the Princes Countryside Fund and LEAF (Linking Environment and Farming).

Look out for The Wildlife Trusts logo on packs of Jordans cereals.

 Read more on the Jordans website

Stories from the farm

Learn about the passion and commitment from Jordans Farm Partnership oat growers and the wildlife successes they've had on their land. Here are some of the stories from the farms.

Jordans Farm Partnership - Annual Impact Report 2018-19

Take a look at our impact report to see how Wildlife Trust advisors are supporting the farmers who grow oats for Jordans'  to do great things on their farms for wildlife. 

Read the 2018-19 report

Read the 2017-18 report